🧸 Pop Mart’s “ID” Labubu: The Designer Toy Drop That’s Breaking the Internet
Released April 25, 2025, Pop Mart’s “ID” Labubu from the Big Into Energy series has become the most coveted blind box collectible of the year.
The secret-edition “ID” Labubu from the new Big Into Energy (V3) line landed just a week ago on April 25 and instantly vaulted to the #1 collectible on StockX, turning a $28 blind-box into a triple-digit flip overnight.
🎁 “ID” Labubu Drop Recap: Release Date, Lineup, Where to Buy
Release: Global launch April 25 2025 in Pop Mart stores, app, roboshops and wholesale partners.
Pack-out: 6 regular colors + 1 secret “ID” (grey plush, rainbow eyes and teeth), each 17 cm vinyl-plush pendant.
🎲 Rarity Odds: How Rare Is the Secret “ID” Labubu?
Pull rate: 1 in 72 blind boxes (≈ 14 full cases) — matching Pop Mart’s toughest chases.
Result: Immediate sell-outs and secondary-market scramble
May the odds ever be in your favor.
🎨 Design Breakdown: What Makes the “ID” Labubu So Special?
Grey faux-fur shell contrasts the six neon “energy” colourways.
Rainbow-gradient glitter eyes & tooth, black nose / claws—first time Labubu sports a full iridescent eye treatment.
🛍️ Collector Strategy Guide: How to Hunt or Flip “ID” Labubu
Case math: Buying sealed six-packs still only yields ~8% chance for “ID”; expect to rip 12-14 cases for statistical hit.
Pre-screen boxes? Weight tricks don’t work — all SKUs weigh ±1 g. Blind means blind. (Verified by community tests.)
Flip timing: StockX data show volatility cooling (20 %) after week 1; historically Pop Mart secrets peak 10–14 days post-drop, then level.
🔁 Global Restock Policy: Not a One-and-Done Drop
Pop Mart confirmed to Elite Daily that the Big Into Energy series “will be continuously restocked after the April 25 launch.” Translation: it’s not a limited edition, but a wave-based release. So if you missed the first or second or seventieth pull, keep watching?
🎥 TikTok Live “Flash Drops”: Hidden Cart Links
Mid-week TikTok livestreams (typically around 6:30 PM PT) feature countdown-based drops, with hosts releasing only a handful of units per stream.
📡 Community Radar: Reddit Alerts in Real Time
r/PopMartCollectors has a megathread going. Staying tuned in can shave precious seconds off checkout time.
💡 Cultural Impact: Why This Labubu Is a Gen Z Status Symbol
Labubu’s ascent crystallizes the “kidult” luxury wave: designer toys as wearable status icons. The toy’s blend of gambling-style scarcity (blind boxes), fashion-grade color stories, and star co-signs mirrors sneaker culture—and positions Labubu as the Funko-meets-Hello-Kitty of Gen Z. Expect more luxury collabs and even higher premiums as Pop Mart courts Western retail and cements designer toys as a bona-fide cultural asset class.