Labubu 3.0 US Pre‑Order Drops Tonight—Will Prices Crash?
Why Pop Mart’s July 6 drop could yank Labubu resale prices back to earth.
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⏰ Sun, Jul 6, 2025 @ 4:30 AM PST
🐟 Published from Seattle, WA, USA
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🚨 Here’s a major buying alert—plus an important inflection point for Pop Mart.
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Pop Mart is rolling the (insanely, uniquely) popular Labubu 3.0 “Big Into Energy” plush pendants back into its US app shop tonight, Sunday, July 6, with the timer set for 10 pm ET. Each blind box lists at $27.99, limited to six per user, with an estimated ship date of Aug 8.
This mirrors mid‑June’s China-focused Labubu 3.0 pre‑order, which sold out quickly and immediately halved secondary‑market prices, reported Chinese media. Those orders are still queued for delivery, but overall the approach seems to have softened the reselling insanity around this specific Labubu drop, which is certainly one of the largest toy drops in history (though the dust still needs to settle on the data).
Pop Mart pushed approximately ≈ 4–5 million Labubu 3.0 blind boxes into the Chinese market during its 6·18 mainland presale, reported Sino Trade, slicing grey-market prices. Scalper buy-back prices on Chinese apps crumpled—sealed six-packs that had hovered at ¥1,500-2,800 (≈ US $207-$386) slid to ¥650-800 (≈ US $90-$110), a blunt ~55% haircut.
Stateside, StockX shows most single Labubu pendants clearing at $48 right now (three-month average $60), and sealed cases just moved for $260. The elusive “ID” secret last sold at $400 with the current ask parked at $390. If tonight’s US drop delivers anything close to China’s volume, a proportional reset would shove regular singles into the $30s and cases toward $150-$180—numbers we can test when the dust settles Monday.
